IS

The new Lexus IS is going through a marketing frenzy right now. Of course, right before the launch of a new hip automobile, the American counterparts of the Japanese brand Toyota goes and spends all their cash on a particular scheme to get ahead of their German counterparts. In this case, you get a chance to be part of it. Just by uploading a few photos, you get to be part of their "IS Photomosaic." It's kind of neat to tell you the truth. They are going to display the mosaic on the Reuters digital billboard in New York City. Of course, after you select yes to all legal agreements, you upload up to five different photos and you get entered in to win a new IS 250. Your photo will also have a chance of being selected to appear 30 ft. tall live in Times Square. There is a panel that is approving all the uploaded pictures so select kosher ones for the public.

Check it out at: thenewlexus.