Apple at its best and smartest saving their ad money for a Super Bowl + 1 day commercial. Shot entirely with iPhones all over the world, check out their later commercial. Brilliant. http://youtu.be/zJahlKPCL9g
You can also read more and see the behind the scenes on Apples website. Just follow this link!
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
100 iPhones providing 70+ hours of footage and add the son of iconic Hollywood Director Ridley Scott… awesome commercial!