Attention is in the Details and You Wouldn't Know

It's also evident in the MacBook parts laid out before me. The tiny logic board (aka the motherboard) fits in one of my hands. It's literally packed on both sides with chips of varying sizes and includes everything from memory to storage and even the display drivers. It's also deeply informed by everything Apple learned from building circuit boards for handheld technologies like the iPhone. As I examine it, Ternus tells me the board is 67 percent smaller than the one found in the 11-inch MacBook Air.

Simply amazing. The palm of your hand or in other technology comparisons, smaller than the Raspberry Pi!

Every single unit gets measured on line for force required to open it, and we actually adjust every single unit," Ternus said.

In fact, Apple is apparently taking the time to custom-fit all sorts of pieces in the MacBook through a process it calls "binning." Since there can be minuscule variances that might make, for instance, the Force Touch trackpad not a perfect fit for the body or the super-thin Retina display not exactly a match for the top of the case, Apple finds matching parts from the production line. Even the thickness of the stainless steel Apple Logo, which replaced the backlit logo on previous MacBook models, can vary by a micron or so, meaning Apple needs to find a top with the right cutout depth.

It's all in the details. Simply an amazing read from an engineering perspective even if you're not a fan.