Apple has squandered its once-commanding lead in hardware and software design. Though the new iPhones include several new features, including water resistance and upgraded cameras, they look pretty much the same as the old ones. The new Apple Watch does too. And as competitors have borrowed and even begun to surpass Apple’s best designs, what was iconic about the company’s phones, computers, tablets and other products has come to seem generic.
It's a generic now standard that Apple has created! No matter what Apple puts out, they are going to be haters because they haven't 1) advanced as much in hardware or software or 2) changed a standard currently widely adopted alienating a large chunk of their user base.
What Mr. Manjoo fails to accept is that no other company goes into their manufacturing details and design process as much as Apple does. It goes without saying, it's all deliberate. In describing the the creation of the new Jet Black iPhone 7, we are shown the process was indeed different from the previous iPhone 6/6s production and that the new Apple Watch series 2 development was put through the ringer in creating a truly water resistant and swimming pool compatible design able to withstand 50m.
Did you even check out the speaker ejecting water? That's pretty ridiculous if you ask me. I don't think Samsung, LG or even HTC put that much care and love for design into ANY of their products. Slow and steady.