Failure to Recognize

Apple has squandered its once-commanding lead in hardware and software design. Though the new iPhones include several new features, including water resistance and upgraded cameras, they look pretty much the same as the old ones. The new Apple Watch does too. And as competitors have borrowed and even begun to surpass Apple’s best designs, what was iconic about the company’s phones, computers, tablets and other products has come to seem generic.

It's a generic now standard that Apple has created! No matter what Apple puts out, they are going to be haters because they haven't 1) advanced as much in hardware or software or 2) changed a standard currently widely adopted alienating a large chunk of their user base.

What Mr. Manjoo fails to accept is that no other company goes into their manufacturing details and design process as much as Apple does. It goes without saying, it's all deliberate. In describing the the creation of the new Jet Black iPhone 7, we are shown the process was indeed different from the previous iPhone 6/6s production and that the new Apple Watch series 2 development was put through the ringer in creating a truly water resistant and swimming pool compatible design able to withstand 50m.

Did you even check out the speaker ejecting water? That's pretty ridiculous if you ask me. I don't think Samsung, LG or even HTC put that much care and love for design into ANY of their products. Slow and steady.


Playing Offense and Defense

Farhad Manjoo on the iPad mini.

Launching the iPad mini may be purely a reactive, defensive move for Apple. But when you’re as big as Apple is now, you can play offense and defense at the same time.

I whole heartedly believed that the 7" market was going to fail but with the Google Nexus 7 and Amazon Kindle Fire's selling at $199, those devices captured an audience. Heck, I even bought the Nexus 7 but I'll admit, it'll be up for sale when my iPad mini comes in. Is the $129 premium worth the ecosystem of apps to you?

The only tablet is the iPad

One of the biggest insights into today's tablet market can be read in this fine article by Slate's Farhad Manjoo.

It’s been two years since Apple’s tablet went on sale. Rivals have released dozens of alternatives, but the iPad still represents more than 60 percent of market share. Worse, the rest of the market is dominated by two devices that are being sold at a loss—Amazon’s Kindle Fire and Barnes & Noble’s Nook.

Simply put, if you think about what people use as their MP3 players today and the last ten years combined, does anyone think of anything else besides an iPod?

Read it in entirety here: The iPad Is Unbeatable