Why No NFC?

Why NFC still isn't on an Apple's latest iDevice?

NFC has not delivered, and Apple has no incentive to change that. By shipping NFC in the current climate, Apple would implicitly take responsibility for making that technology a success.

The only people who I ever hear complain about its absence or tout the NFC features in some of today's Android devices are those that are heavily into technology. Otherwise, the average joe / plain jane just doesn't give a hoot. Even with Starbucks implementing their mobile apps and scanners, besides me, I have yet to see the morning customer use their phone to pay.

Don't get me wrong, I'm all for advancing NFC but it seem like WiFi and Bluetooth 4.0 is getting the job done.

via Apple Outsider