Selfiecity analyzes Instagram data for visual cues like head position, emotional expression, gender and age, in order to get a clearer picture of how (and how often) people actually take selfies in different cultures. “The idea was to confront the generalizations about selfies, which are not based on data, with actual data,” says Manovich. “We wanted to look at what the actual patterns are.”

It's not surprising that people from São Paulo are the happiest.